Project Summary

As First County Bank approached its 150-year anniversary, it turned to BrandPartners for help in extending its geographical range. In addition, the bank also wanted to attract a new generation of diversified customers while staying true to their roots and retaining their long-standing customer base.

BrandPartners worked closely with First County and through the unique Brand Blueprint℠ process, the bank's brand positioning was defined and translated into new branch interiors by means of architecture, environmental graphics, signage and marketing collateral.

Today, First County continues to incorporate their new brand positioning and signature elements crafted during the initial program through renovations of existing and denovo locations.