Project Summary

Visterra Credit Union serves residents and workers in western Riverside County, California. First chartered in 1953 on March Air Force Base, Visterra has evolved into a community-based organization with a winning combination of high-tech delivery of products and old-fashioned personalized service. As part of its growth strategy, the credit union wanted to construct a new branch in Moreno Valley.

Visterra Credit Union selected BrandPartners to create a no-frills branch design that connected with its members, most of whom are blue- or white-collar workers. The branch had to be large at nearly 18,000 square feet to house the extensive offering of member services. Yet, the credit union also sought an intimate and community-focused design.

BrandPartners first conducted a Brand Blueprint℠ process to ensure brand consistency throughout. The resulting design was utilitarian, but not plain. It emphasized flexibility and interaction, rather than opulence. The exterior and interior featured a diverse mix of materials to create an inviting, cool environment - an oasis for members in this hot desert area of California.