Project Summary

A former pizza parlor. An office condo with access winding through a mall. Not typical bank branch locations.

Yet, when Flagstar Bank's growth strategy brought them to the prospering metro Atlanta market in 2005, far away from its Midwest home, the bank turned to BrandPartners, its retail partner, to first help identify the best sites, and then to transform these and other existing buildings into high-growth banking centers.

Committed to making this de novo regional retail network a success, BrandPartners' integrated team worked to develop a striking retail brand presence for the bank, along with a branch prototype to guide Flagstar's new and future building sites. By using all of BrandPartners' capabilities, Flagstar benefited from a holistic branding plan and turnkey design-build services- the bank's Mt. Vernon, GA. office had the most successful start of any new Flagstar branch ever built.