The design of bank or credit union branches can create a positive impression in the community by using environmentally friendly materials and practices. Architectural ideas include considering increasing window sizes and positioning to allow more natural light into your offices, saving energy-consuming illumination. On roofs and exteriors, consider using heat-reflective materials to reduce HVAC energy consumption in all areas.

Tons of 'green' products are also available for your interior branch design. There is a large selection of furniture, flooring, and wall treatment made from recycled or environmentally-friendly materials. New models of energy-efficient equipment (computers, printers, appliances, etc.) are hitting the market daily and should be considered for your branches.

Branches should already be using recycled paper where ever possible, and have a well organized recycling program for paper, plastic, and other recyclable materials — if not, get started today.

Don't be shy about promoting your environmental consciousness to the public; aligning your institution with positive social issues is a good way to build brand affinity.

Rewarding lenders and depositors for eco-friendly activities is a great way to help the environment and generate new accounts at the same time. Small rate adjustments for 'green' actions can be enough to generate a big response. For example, a program could pay depositors an additional one-eighth to one-quarter percent interest if they opt for electronic monthly statements in lieu of paper statements. Similarly, you could offer a lower interest rate on auto loans for purchases of a fuel friendly or hybrid new vehicle instead of a gas-guzzler to increase your loan portfolio and your brand image at the same time.