ROCHESTER, N.H. – (BUSINESS WIRE) – BrandPartners Group Inc. (OTC Bulletin Board: BPTR), a leader in delivering high performing retail environment solutions to the financial services industry is pleased to announce the launch of "Store in a Box", a provider of turnkey retail environment solutions for the rapidly expanding Retail Franchise Industry. Following BrandPartners' Green Directions consulting services division launched in July, Store-in-a-Box is the company's second endeavor this year to diversify revenue derived from offering new services or entering new industries by leveraging core business strengths.
By leveraging the company's design, project management, construction, and supply chain strengths currently servicing the financial services industry, Store in a Box will offer services ranging from initial store design to complete store opening solutions for franchisees. Many of the services include millwork, graphics, point-of-sale, merchandising, signage, carpeting, space planning and contract furniture, and general contracting services. According to the International Franchise Association, franchise businesses play a critical role in the U.S. economy. More than 900,000 franchise businesses operate in the US and provide for 20 million jobs and $2.3 trillion in economic activity.
"The franchise business is a large component of the economic cycle for income and job creation in the US" stated James Brooks, CEO of BrandPartners Group. "Launching Store in a Box is a natural extension of our core business and allows us to leverage our design, project management and logistics infrastructure to create efficiency throughout our organization. Furthermore, as the economic climate has changed the industry landscape, it is important for us to diversify our revenue stream and use our assets to pursue other markets that have strong growth potential."
Bruce Olans, a successful entrepreneur with more than 25 years of experience offering franchisors store implementation build-out solutions that allow their franchisees to focus 100% of their pre-opening time on marketing and business development rather than acting as a general contractor. Bruce has joined the company as CEO of BrandPartners' new Store in a Box's Division to help launch services. "Because of the arsenal of tools offered through Store in a Box to franchises, the ability to open quickly and efficiently is undeniable. Costs are decreased significantly, implementation time can be driven from months to weeks, and complete store installations are done in a day and a half," says Bruce Olans, CEO of Store in a Box.
With more than 50% of franchise organizations lowering startup costs, it's easier than ever to get into the franchise business – Store in a Box solutions aim to help franchisees launch their businesses and open as quickly as possible. "It's all about making it possible for a franchise owner to focus on what's important to them: Creating a profitable business operation with lower start-up expenses," continued Mr. Olans. "A partnership between Store in a Box and BrandPartners does just that. Owners have better things to worry about than the installation of the lighting or where their merchandising elements should go. By taking on that heavy lifting and giving them their benefit of our combined decades of expertise is those areas, they can focus on the bottom line." Mr. Olans has worked with some of the most well-known franchise brands including Stanley Kaplan, Jenny Craig, T-Mobile, Sprint, Weight Watchers, iSoldIt, and a new healthy restaurant franchise company called UFood Grill launched by George Naddaff, founder of Boston Market – to name a few. BrandPartners invites any interested parties to visit Store in a Box for a visual overview of the concept.
About BrandPartners GroupBrandPartners Group, Inc. (OTC Bulletin Board: BPTR), through its wholly owned subsidiary BrandPartners Retail, Inc. provides an integrated approach to customer environments through brand translation, business strategy, design/build services, retail displays and in-store communications products and services, from concept and design through implementation and training. BrandPartners installations are in more than 2,000 companies at more than 35,000 retail locations. The company serves its clients from its Rochester, New Hampshire home office and regional U.S. offices. To learn more, visit www.brandpartners.com


