Alvarez Speaks at America’s Community Bankers Conference
Eduardo Alvarez, Executive Vice President, Marketing & Strategy for BrandPartners, shared insights yesterday into trends in in-branch merchandising for approximately 100 attendees at the ACB 2007 Bank Sales & Marketing Conference & Marketplace on Apr. 23 in Orlando, FL.
The ACB conference addressed hot topics for bank sales and marketing professionals and encouraged the exchange of ideas, experiences and best practices. Alvarez led discussion on ways to optimize the branch presence with environmental graphics, line of business walls, drive-ups, digital merchandising, point-of-sale and point-of-purchase merchandising and windows merchandising.
Beginning with branding as basis for all communications, Alvarez demonstrated the importance of focusing on design and communications from the customer perspective. The session examined how leading retailers merchandise store exteriors and interiors and how those insights can be applied to the financial services community. Despite very different customer demographic profiles, it is possible to create an in-branch customer experiences to address the needs of each of these customer types. Alvarez then walked participants through visuals of financial service case histories to bring these strategies to life.
What to learn more? Contact Lisa Neihart, BrandPartners Director of Marketing, at lneihart@brandpartners.com for a copy of the Alvarez ACB presentation.
About BrandPartners
BrandPartners (a BrandPartners Group, Inc. company) is a leading provider to the financial service industry, and provides an integrated approach to customer environments through brand translations, business strategy, design-build services, retail display and in-branch communications products and services, from concept and design through implementation and training. BrandPartners’ installations are in more than 1,800 companies at more than 28,000 locations worldwide. The company is headquartered in Rochester, N.H., with a New York design studio, and several regional offices throughout the U.S.
Statements in this news release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.
