Workshop Details How to Integrate Branch Design and Operational Function
ROCHESTER, N.H., (Feb. 15, 2006) — SunTrust Bank, one of the nation’s largest banks, and BrandPartners, a leading world provider of differentiated retail environments, will jointly present a half-day branch design workshop at the BAI Smart Tactics™ Conference in Las Vegas, Nevada, on April 23.
“When Design & Operation Meet — Good Things Happen” explores how to create a customer-centric branch that also delivers on profitability goals. The presenters will be William A. Hileman, senior vice president, Retail Banking, SunTrust Bank, and Geoffrey D. Walters, executive vice president, BrandPartners. The workshop will be held from 8:30 a.m. to 11:30 a.m., Sunday, Apr. 23.
The workshop focuses on SunTrust’s quest to develop a more physically appealing branch environment that resonated with customers and employees as well as contributed directly to an increase in branch productivity and profitability. The presenters will also provide insight into how this prototype is being replicated throughout SunTrust’s 1,200 branch network in the Southeast.
Hileman has led a number of key branch initiatives for SunTrust’s retail line of business over the past several years. He is responsible for channel management for the ATM and Branch Network, Retail Data Analysis & Reporting, and the Retail Project Management Group.
Formerly a retail banking executive with Fleet Financial Group, Walters has directed major branch transformation programs for BrandPartners’ clients such as Wells Fargo, CitiFinancial, H&R Block, BB&T and SunTrust. He is an expert in financial services consumer product and delivery management.
About BrandPartners
BrandPartners, a BrandPartners Group Company (OTC Bulletin Board: BPTR), provides an integrated approach to customer environments through brand translations, business strategy, design-build services, retail display and in-branch communications products and services, from concept and design through implementation and training. BrandPartners installations are in more than 2,000 companies at more than 30,000 retail locations. The company serves domestic and international markets from its Rochester, N.H. home office, New York design studio, several regional U.S. offices, and its new subsidiary office in London, BrandPartners Europe. The company’s many strategic partnerships include Button plc of London, an international design and tradeshow exhibit company.
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