Comprehensive Digital Program Delivers Tailored Solutions
ROCHESTER, N.H., (Nov. 10, 2005) – BrandPartners, a leading provider of differentiated retail environments for the financial services industry, has further strengthened its digital merchandising portfolio with the addition of several new clients, including North Jersey Federal Credit Union of Totowa, N.J., Alaska USA Federal Credit Union of Anchorage AK, and West Bend Savings Banks of West Bend, WI.
“Digital merchandising, when used strategically, is a powerful way of connecting with customers in the branch,” said Karen Schaffer, digital merchandising manager at BrandPartners. “Digital makes a special impact at point-of-sale, augmenting traditional print and merchandising programs. BrandPartners’ turn-key program combines best-of-breed products and services with our merchandising insights, which are based on more than two decades of serving the financial services industry. As a result, we can guide clients to the right choices for content, technology and placement within the branch.”
BrandPartners’ digital merchandising capability is part of its comprehensive merchandising approach that has delivered results for a range of companies, from small financial institutions to leading national banks. This start-to-finish program includes strategy development, site analysis, content creation, technology procurement, delivery system selection, installation and ongoing support. After strategically defining goals with the client, BrandPartners then crafts solutions to engage customers, enhance the overall customer experience and influence purchasing decisions.
BrandPartners forms alliances with leading hardware and software solutions partners and creates reliable programs that deliver business results for clients. Whether the digital components are centrally managed digital rate boards, free-standing interactive kiosks, multi-screen digital signage or projection systems that attract the attention of those outside the branch, BrandPartners works to integrate these digital elements into the overall branch environment. Through a strategic combination of digital, print and signature design elements, BrandPartners creates a distinctive branded customer experience.
About BrandPartners
BrandPartners, a BrandPartners Group Company (OTC Bulletin Board: BPTR), provides an integrated approach to customer environments through brand translations, business strategy, design-build services, retail display and in-branch communications products and services, from concept and design through implementation and training. BrandPartners installations are in more than 2,000 companies at more than 30,000 retail locations. The company serves domestic and international markets from its Rochester, N.H. home office, New York design studio, several regional U.S. offices, and its new subsidiary office in London, BrandPartners Europe.
Statements in this news release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports and registrations statements filed with the Securities and Exchange Commission.
