Retail Communications
It all comes down to those last few feet at retail. Once you've drawn traffic to your location, your point-of-sale campaign must provoke the desired response.
A recent survey by Point of Purchase Advertising International and the Advertising Research Foundation found that multiple brand-oriented displays in a grocery store increased sales in one product category by 35 percent. As more and more financial institutions understand the power of their branches as retailing centers, the need increases for effective in-branch communications.
Working with you, BrandPartners offers award-winning creative to take you all the way from concept to fulfillment. Our messaging strategy uses a hierarchy of relevant consumer messages to engage customers and ensure a consistent voice for both point-of-sale communications and external marketing.
To keep point-of-sale messages fresh, BrandPartners has developed a communications and merchandising platform to rotate a range of messaging in an orderly and cost-effective manner. We offer a web-based merchandising fulfillment system to take the burden off individual branches and eliminate waste by matching messages to the branch merchandising. Effective point-of-sale communications also help employees to a dialogue with the customer.
With the right strategy, your point-of-sale campaigns can deliver the right message in the right place at the right time.