Retail Displays
Consider the retail environment as a floor-to-ceiling opportunity to express your brand. Making the most of those daily customer interactions has been BrandPartners' specialty for more than two decades.
In fact, BrandPartners provides merchandising services to the two-thirds of the top 40 U.S. financial institutions and are the primary merchandising partner for one-third of those top 40 banks. In addition, we provide individualized service to hundreds of community banks and credit unions.
Banks are realizing the importance of the branch as a selling tool. Aspen Consulting's Phil Hudson notes 65 percent of a bank's most profitable retail customers visit a branch at least once a month. A TowerGroup study identified the branch as the center of financial services customer interactions, including—
- Within the past 30 days, 92 percent of all U.S. households used a bank branch.
- Of current online banking users, an 85 percent majority still used brick-and-mortar branches in the past month.
Booz Allen Hamilton research shows that up to 90 percent of customer relationships are won or lost in branches.
Not only should merchandising be strategically designed within a branch, it should resound with clarity and consistency throughout the network. BrandPartners' extensive program management skills ensure that concepts become reality within the branch level where they can begin to produce bottom-line results quickly.